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Content Marketing? why do u need it?

One of the most effective new marketing approaches out there is content marketing. According to the Content Marketing Institute , over 85 percent of brands use it, but less than half believe they're good at it. In many ways, content marketing is even more important for small businesses. So what, exactly, is content marketing? Why is it important? And how the heck do you actually do it? I asked three experts to weigh in: Michael Brenner , head of strategy for NewsCred and a Forbes Top 40 social media marketer; Neil Patel, co-founder of KISSmetrics  and  Crazy Egg and a featured expert in Kauffman's Founders School ; and Shelly Kramer , founder and CEO of V3 Integrated Marketing , who has been recognized by Forbes as one of the top 20 best marketing and social media blogs. A Layman's Definition of Content Marketing "Content marketing is a way for a business owner to educate your customers and potential customers about your products and services," says Patel. ...
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Designing a brand identity

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One of the most interesting projects that a graphic designer can take on is designing a logo. It can be daunting (and stressful) to come up with logo options based on market research, and stumble upon some "design magic" through the exploratory process. Narrowing it down to a final approved logo and then seeing it out in the world can be a very rewarding experience for a designer. However, most of the time, a logo is not enough. Large organizations with layers of management require a thorough brand identity system that provides a unified vision and tools that help everyone build the brand. But before we dig in, let's define the difference (and relationship) between a brand, an identity and a logo. Brand vs. Identity vs. Logo  • A Brand (or Branding) refers to the perceived image and subsequent emotional response to a company, its products and services. It also represents the conversation that customers are having with each other about the company, and how that spreads....
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Branding Tips-improve online presence

1: Work on Engaging Material & Promote Discussion -Reaching out and engaging with your audience 2: Respond to People Directly Folks want to engage with you, but you have to engage them back.  3: Be Visual Take advantage of photos. 4: Show Transparency Remaining transparent allows people to actually know about your brand rather than knowing of it. 5: Add a Blog gives people a peek through the curtain.  6: Participate in the Experience show your willingness to network in a social atmosphere. 7: Have a Solid Identity you should be thinking about the business coming across as if an actual person is operating it. 8: Move Past the Product For branding purposes, it’s about appealing to a niche, not about selling to one. 9: Add a Personal Touch You can find a lot of personal data on sites like Facebook & LinkedIn, and you can target specific users. Taking the time to send someon...
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